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IAA 2007

BMW launched the new Mini Clubman on the IAA tradeshow 2007 in Frankfurt. The visitors were able to participate in an interactive game. By stepping on colour changing LED floor tiles certain actions were triggered by the control system.
Stageled was engaged by the agency Volke KD to develop and produce the walkover floor tiles for the game.

As the tiles were installed within a brightly lit bluebox they needed to have a very high luminosity.
An integrated pressure sensor gives a weight dependant signal to the control system.

Stageled realized the conception and production of the floor tiles within 2,5 weeks.

 IAA Tradeshow 2007: LED-based walkover tiles